Business plan to assess the profitability of a new business.

Every entrepreneur, starting its activity, should clearly understand the need for the future in financial, material, human and intellectual resources, sources of their receipt and also be able to calculate the resource use efficiency in the work process of the firm.

In market economy businessmen cannot achieve stable success if will not be accurately and effectively plan their activity, constantly to collect and accumulate information about both the state of the target markets, position on them competitors, and about own prospects and possibilities.

With all the variety of forms of business there are key provisions that are applicable in almost all fields of commercial activities and for different firms, but necessary in order to timely prepare and bypass potential difficulties and dangers, thereby to reduce the risk in achieving goals.

In a market economy, a business plan is a working tool used in all areas of business. A business plan describes the process of functioning of firm, shows, how its leaders are going to achieve your goals and objectives, primarily increasing the profitability of work. A well designed business plan helps the firm to grow, conquer new positions on the market where it operates, to make long-term plans of development.

A business plan is a permanent document; it is regularly updated, to include changes associated with changes taking place within the firm and on the market, which has a firm.

The aim of the course work is the preparation of a business plan to assess the profitability of a new direction, OOO Belfort.

In accordance with the intended purpose in work following problems have been solved.

– studied theoretical foundations of planning.

– describes the organizational –economic characteristics, OOO Belfort.

– the main economic indicators of the organization.

-developed business plan to expand sales of the organization.


1.1 Place the business plan in the planning system.

The management of the organization in the market is a system of interrelated functions: planning – organization — coordination — motivation — control.

Planning – defining goals and ways to achieve them – covers in accordance with this the following stages.

— development of General (strategic) goals.

— definition of specific, detailed goals for a specified, relatively short period of time (2-3 years.

— identify ways and means of achieving them.

— monitoring the implementation of the objectives (by comparing planned data with actual data.

Depending on the nature of the activities of the planning acts or as a long-term strategic development program of the enterprise, or in the form of operational schedules that perform to the same Supervisory function.

A business plan in content and purpose, is a plan document that has multi-purpose.

First, it is developed to justify the new case. It provides, all the main aspects of the future work, analyzed all the challenges that will be faced, the ways of their solution.

Secondly, this document will help existing businesses to understand the growth prospects of your business, evaluate them, and to anticipate potential changes and problems in the future, to control current operations.

Thirdly, it can serve a formal legal document which starts the formation of capital and financial assets of the future enterprise.

Thus, the business plan represents result of researches and the organizational work to study specific areas of activity of the enterprise (product or service) in a given market in the current organizational and economic conditions.

In modern economic theory the business plan performs 4 functions.

The first function is related to the possibility of its use for concept development, business strategy. It is vital during the creation of enterprises, development of new activities.

The second is the function of planning. She allows to estimate possibilities of development of new activities, control the process of its development, the implementation of planned activities.

The third function is connected with the attraction of monetary funds both their own and from the side (loans, credits.

The fourth function is to bring to realization the plans of the entrepreneur with potential partners who can invest their own capital or existing technology, patents and their management experience and business connections.

the process of developing a business plan, including a detailed analysis of the economic and organizational issues, make them “gather” to mobilize, to focus.

The business plan can be prepared by the Manager, the entrepreneur, firm, group of firms or a consulting organization.

For the strategy of the large firm created a detailed business plan. During its preparation, it is first necessary to decide which target (s) pursued. It is necessary to formulate this goal in writing. The purpose of the business plan can be different, for example, a loan, or attracting investment in the framework of an existing business, or identifying areas and targets of the enterprise in the business world, etc.

Companies operating in a stable situation and producing products for fairly stable market with growth of volumes of production, develop a business plan aimed at improving production and finding ways to reduce it costs.

The business plan evaluates promising situation inside the firm and outside it. It is necessary for the management company of orientation in terms of share ownership and creation of partnerships. With the help of the business plan the company management makes the decision as to which part of the profit remains in the business to accumulate, and which is distributed as dividends among the shareholders. A business plan is used to justify measures for the improvement and development of organizational and production structure of the firm, in particular to justify the level of centralization and responsibility.

The business plan envisages the following strategic and tactical challenges facing the enterprise, regardless of its functional orientation.

· organizational-managerial and financial-economic assessment of the current state of the enterprise.

· identifying potential business opportunities of the enterprise, focusing on the strengths or hiding weaknesses.

· the formation of investment-project objectives the activities for the planning period.

In the business plan are justified.

– General and specific details of the functioning enterprise in a specific market.

the choice of strategy and tactics (methods) competition.

– assessment of financial, material, human resources, necessary to achieve the objectives of the enterprise.

A business plan gives an objective view of the strategy and tactics of development of production and organization production activities, the marketing of goods on the market, predicts rates, future profits, the main economic and financial results of the company and yet defines so-called risk zone, suggests ways to mitigate those risks or at least their impact on future profits.

A feature of the business plan as a strategic document is its balance of the tasks taking into account the real financial possibilities of the enterprise. So the business plan was adopted, it must be provided with the necessary financial resources.

The business plan should be presented in a form that allows interested person to obtain a clear view of the merits of the case, the extent of their participation in it. The scope and degree of detail of sections of the business plan, is determined by the specificity and activity.

1.2 Types of business plans.

There are many versions of business plans in form, content, structure, etc.

Classification of business plans for business entities is shown in Fig.1 there are other classification types of business plans, for example, by component management. Business plans according to the typology developed in different modifications depending on the purpose: business lines (products, works, services, technical solutions), the company in General (new or current.

Fig.1 Classification of business plans.

It should be noted that the business plan of financial recovery is made for insolvent companies in compulsory, has its own structure and logic of presentation. However, its development can be useful for all Russian enterprises, most of which are experiencing significant financial difficulties.

Business financial recovery plan is the main document for insolvent companies and serves.

· to develop a strategy for the survival of the enterprise.

· plan the conduct of reorganization proceedings.

· organization of enterprise management in conditions of crisis or in its anticipation.

· substantiation of the necessity and the possibility of providing enterprise state support.

In one organization may be designed and the overall strategic plan, including the objectives and individual business plans according to the above typology. Business plans focused primarily on innovations, unlike the strategic plan, have clearly defined time limits with specific solutions, while a strategic plan as you complete regular annual plan and conduct appropriate situation analysis can be reviewed and adjusted.

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