Master of Business Administration is the most prestigious degree in business education, which appeared in America in the early twentieth century and recognized today throughout the world. Features of the MBA is to focus on practical experience and coverage of the different areas of management. Theory in the General structure of the course is given a relatively small place – focus is on working with “real” situations (case-studies.
In addition to the standard MBA program of General management (General Management) in recent years widespread specialized MBA courses. Conventionally, they are divided into two groups: sectoral (e.g., banking, construction, oil and gas sector) and functional (Finance, marketing, logistics, etc.). Sectoral programs are mainly created under the orders of major companies. In Russia, in addition to General Management, there are also specialized programs in Finance, IT, logistics, marketing, HR. Of sectoral programs in the Russian market there are MBA with specialization in the field of real estate management, hotel and tourism business. In the West the emphasis is not on diversity programs and how the school has established itself in certain areas of study. “Western school can afford to maintain a serious state professors, leading research in many areas. Continue reading
For a couple of decades, the Russian marketing was the big evolutionary path. The same can be said about marketers. Today in many companies marketing is already at a high enough level (though it is mostly the large companies of the Federal scale). However, you can often see a picture marketers from time to time focus on certain strategic areas and on certain marketing instruments. This has the advantages of concentration of attention and effort on one area allows you to make breakthroughs. There are downsides to the concentration of resources in one direction inevitably leads to the diversion of them from all the others, to omission of important things. The last three sentences too generalized. I understand the introduction and all that.
Speaking about strategic directions in marketing, there are two key customer focus and branding. These directions can be called a key because they absorb the wood marketingtask which ultimately comes down to these two areas. Branding process, having a core on the inside, directed outward and accumulates in itself all the best that the company has and wishes to inform customers. Continue reading
In the financial crisis, when the number of jobs is declining, but the consumer area and services are in demand, ideas to start their own business without large investments or even a business with a complete zero occupy the minds of ordinary citizens.
The desire to find opportunities to make extra money is an important reason for the search activities without the investment. The benefits of such businesses can be considered as the minimum amount of risk, and if the person believes that he is strong in some area, it will serve as an additional guarantee luck new beginnings.
Business with full scratch do it.
No, this business does not happen. In any case, you will have to invest.
If there is no formation time.
And, in any case, a lot of enthusiasm.
There is a view that all proposed ideas for newbies is not a business, and handicraft. But it’s at zero there is no start. If there are no funds for wage earners, Continue reading