Master of Business Administration is the most prestigious degree in business education, which appeared in America in the early twentieth century and recognized today throughout the world. Features of the MBA is to focus on practical experience and coverage of the different areas of management. Theory in the General structure of the course is given a relatively small place – focus is on working with “real” situations (case-studies.
In addition to the standard MBA program of General management (General Management) in recent years widespread specialized MBA courses. Conventionally, they are divided into two groups: sectoral (e.g., banking, construction, oil and gas sector) and functional (Finance, marketing, logistics, etc.). Sectoral programs are mainly created under the orders of major companies. In Russia, in addition to General Management, there are also specialized programs in Finance, IT, logistics, marketing, HR. Of sectoral programs in the Russian market there are MBA with specialization in the field of real estate management, hotel and tourism business. In the West the emphasis is not on diversity programs and how the school has established itself in certain areas of study. “Western school can afford to maintain a serious state professors, leading research in many areas. Continue reading
Small business located in the heart of the modern society, affects the lives of the entire population. Few sectors of the economy could function without his endless stream of products and services. And most importantly, its activity initiates inventive and innovative activities: studies show that the main ideas and inventions often come from small than from large enterprises. The creativity of small businesses will contribute to the dissemination of new products and services for consumers.
Of the 19 million businesses in the United States 99% can be attributed to small, i.e., each of them employ fewer than 500 people. About 600 thousand new enterprises are created every year, but half of them terminates its operation within 18 months. The main reason for the high rate of mortality is the ease with which inexperienced people can start new business.
Contrary to popular opinion, small business is thriving in the shadow of big business. One study shows that as a rule, small entities are more profitable than the large processing companies. Continue reading
For a couple of decades, the Russian marketing was the big evolutionary path. The same can be said about marketers. Today in many companies marketing is already at a high enough level (though it is mostly the large companies of the Federal scale). However, you can often see a picture marketers from time to time focus on certain strategic areas and on certain marketing instruments. This has the advantages of concentration of attention and effort on one area allows you to make breakthroughs. There are downsides to the concentration of resources in one direction inevitably leads to the diversion of them from all the others, to omission of important things. The last three sentences too generalized. I understand the introduction and all that.
Speaking about strategic directions in marketing, there are two key customer focus and branding. These directions can be called a key because they absorb the wood marketingtask which ultimately comes down to these two areas. Branding process, having a core on the inside, directed outward and accumulates in itself all the best that the company has and wishes to inform customers. Continue reading