Production planning is an integral part of enterprise management. It can be defined as the ability to anticipate the goals and the results of operations of the economic entity (enterprise) and determine the resources needed to achieve specific goals.
Any production plan must be built on the basis of a number of scientific principles. These principles understand the basic theoretical principles that guide the company, its employees in the planning process. They determine the direction and specific content of the planned work at the company.
The principle need of planning means widespread and mandatory use of when performing any type of work, since its absence is accompanied by incorrect manoeuvre; late change of orientation, which is the reason for the bad condition or failure of the business.
The principle of continuity is that, first, planning for the enterprise should be carried out continuously, without interruption, and, second, what plans should organically come to replace each other. In particular, medium-and long-term plans should be systematically reviewed and adjusted to take account of changed circumstances, and annual plans must be coherent, i.e. flow of medium-term plans. Continue reading
For a couple of decades, the Russian marketing was the big evolutionary path. The same can be said about marketers. Today in many companies marketing is already at a high enough level (though it is mostly the large companies of the Federal scale). However, you can often see a picture marketers from time to time focus on certain strategic areas and on certain marketing instruments. This has the advantages of concentration of attention and effort on one area allows you to make breakthroughs. There are downsides to the concentration of resources in one direction inevitably leads to the diversion of them from all the others, to omission of important things. The last three sentences too generalized. I understand the introduction and all that.
Speaking about strategic directions in marketing, there are two key customer focus and branding. These directions can be called a key because they absorb the wood marketingtask which ultimately comes down to these two areas. Branding process, having a core on the inside, directed outward and accumulates in itself all the best that the company has and wishes to inform customers. Continue reading
Every entrepreneur, starting its activity, should clearly understand the need for the future in financial, material, human and intellectual resources, sources of their receipt and also be able to calculate the resource use efficiency in the work process of the firm.
In market economy businessmen cannot achieve stable success if will not be accurately and effectively plan their activity, constantly to collect and accumulate information about both the state of the target markets, position on them competitors, and about own prospects and possibilities.
With all the variety of forms of business there are key provisions that are applicable in almost all fields of commercial activities and for different firms, but necessary in order to timely prepare and bypass potential difficulties and dangers, thereby to reduce the risk in achieving goals.
In a market economy, a business plan is a working tool used in all areas of business. Continue reading