Rusatom Healthcare is an example of how on the basis of applied research, you can create the business unit. What will it sell, what will make, with whom and how to cooperate, solve any problems to achieve all the CEO of the company Denis Cherednichenko says in an interview with Catherine tripotent.
A little over a year since the publication of our big review of nuclear medicine. What has changed since then? In March 2016 the United innovative Corporation headed by Denis Cherednichenko.
To promote the products and services of the nuclear industry in the field of nuclear medicine Rosatom decided to create a new company, the brand which is consonant with the names of the global majors in this sector is Rusatom Healthcare.
The name speaks about the company’s plans: RHC is to promote radiation technology not only in Russia but also in the foreign market. Unlike other integrators, but the status of the company received the assets of nifkhi im. L. Y. Karpov, NIETTA, being the first to JSC “Institute of” V/O “Izotop” and JSC “Recreator”. How will it work out the interaction Continue reading
For a couple of decades, the Russian marketing was the big evolutionary path. The same can be said about marketers. Today in many companies marketing is already at a high enough level (though it is mostly the large companies of the Federal scale). However, you can often see a picture marketers from time to time focus on certain strategic areas and on certain marketing instruments. This has the advantages of concentration of attention and effort on one area allows you to make breakthroughs. There are downsides to the concentration of resources in one direction inevitably leads to the diversion of them from all the others, to omission of important things. The last three sentences too generalized. I understand the introduction and all that.
Speaking about strategic directions in marketing, there are two key customer focus and branding. These directions can be called a key because they absorb the wood marketingtask which ultimately comes down to these two areas. Branding process, having a core on the inside, directed outward and accumulates in itself all the best that the company has and wishes to inform customers. Continue reading
Every entrepreneur, starting its activity, should clearly understand the need for the future in financial, material, human and intellectual resources, sources of their receipt and also be able to calculate the resource use efficiency in the work process of the firm.
In market economy businessmen cannot achieve stable success if will not be accurately and effectively plan their activity, constantly to collect and accumulate information about both the state of the target markets, position on them competitors, and about own prospects and possibilities.
With all the variety of forms of business there are key provisions that are applicable in almost all fields of commercial activities and for different firms, but necessary in order to timely prepare and bypass potential difficulties and dangers, thereby to reduce the risk in achieving goals.
In a market economy, a business plan is a working tool used in all areas of business. Continue reading
We will focus on only one topic: the Project approach in modern business , as all the subjects of project management organization is extremely extensive, to be covered in a not too lengthy article. Such a formulation allows to make the deliberations action-oriented and at the same time encourages a conceptual approach to problems whose solution has a significant impact on the development of project activities.
Features of project management.
The term project management refers to a relatively small range of subjects of technological character. However, such an interpretation significantly narrows the problem and allows to solve important practical questions.
Project business is used as a generic term to refer to business activities based on a project – oriented approach. This includes system integration, film and video, software development, insurance activities, organization of exhibitions, etc. Continue reading
1. Make your choice of business you would like to do and learn about it as much as possible.
2. Evaluate all your strengths and weaknesses as an entrepreneur. Treat yourself critically and objectively.
3. Do a thorough analysis of their future field of activity, potential customers, competitors, licensing and taxation.
4. Determine the legal form of your future company (i.e., SP, SRL, etc.
5. Rate the possible location of the company. Check the physical condition of the premises, their suitability, the presence of traffic flows, intersections and Parking places. Determine the cost of utilities.
6. Prepare a comprehensive plan of activities, include the schedule of ongoing activities.
7. Obtain the necessary start-up capital (savings, Bank loan, etc.
8. Select the name of your company. Continue reading